
About Bobbi
I’m a UX researcher, designer, and developer with a passion for creating intuitive, user-centered experiences. With over a decade of experience in UX research, web development, and digital strategy, I specialize in uncovering insights that drive impactful design decisions. From conducting in-depth user research and usability testing to leading cross-functional teams, I strive to bridge the gap between business goals and user needs. Beyond my professional work, I dedicate my skills to nonprofit initiatives, leveraging technology to create meaningful change. Let’s connect and build better digital experiences together.
My Background
With over 25 years of experience in UX research, web design, and development, I have built a career focused on creating user-centered digital experiences. My expertise includes usability testing, user research, journey mapping, A/B testing, and digital strategy to enhance customer engagement and optimize website performance.
I spent over a decade at Lifeway Christian Resources, first as a UX Designer and developer and later as a UX Researcher. I led research initiatives and improved user experiences across multiple platforms. My work involved user interviews, data-driven design decisions, and collaboration with cross-functional teams to refine digital experiences.
In addition, I have contributed to nonprofit organizations such as Hands On Nashville, GeekCause and Mosaic Church, leading digital strategy, project management, and development initiatives to support community growth. My previous roles at the State of Tennessee, Northrop Grumman, and Ciber, Inc. allowed me to refine my skills in web development, database management, and UI design for large-scale digital platforms.
My background uniquely positions me to bridge business goals with user needs. I combine research, design, and technical expertise to create digital experiences that are both functional and user-friendly.
My Services
I bring years of experience in UX research, design, and development to create digital experiences that are both intuitive and effective. By combining user insights, design strategy, and technical expertise, I help businesses and nonprofits deliver seamless, user-centered solutions that drive results.
My Skills
Testimonials
Bobbi assisted our team with some difficult challenges, together we worked through defining solutions and establishing process standards around unprecedented conditions. It was great to partner with Bobbi and her team to overcome the hurdles, what seemed like an improbable achievement is now business as usual.
Bobbi is an excellent web designer and web developer. She’s also a phenomenal team player, and she works well with others to design and develop solutions for many different challenges that may arise. Additionally, Bobbi is fully capable of project management, and often leads and co-leads the projects that she’s working on.
I would recommend Bobbi for any web design and development needs, and any project management needs, as well. She consistently strives to deliver the best work, and she does so with a positive attitude and a desire to help others along the way. Perhaps, most importantly, she is someone that everyone on the team can count on as both a driven co-worker and a friend. She’s one of the best and she’s one who is kind, helpful, and consistently striving to deliver the best user experiences.
Thank you all for your insight and transparency during our leadership discussion yesterday. I’ve been mulling over much of what was covered and look forward to continued conversations.
I had an amazing experience at my first Hackathon, and I’m proud of what the team I worked on presented! It was also great to interact with people from customer service, and I look forward to future collaborations to create even more customer delight.
Good job leading “Team No Code” Bobbi!
THANK YOU! Your work over the past year now allows ongoing curriculum to be bundled well and compared easily using our new “Good/Better/Best” modeling! So exciting to see the awesome new features on Lifeway.com that required development and data collaboration from 5 teams! We are better together and create true customer delight!