Digital Strategy &

Experience Optimization

About

A strong digital presence is about more than just design—it’s about performance, strategy, and continuous optimization. I analyze user behavior, website data, and conversion metrics to identify opportunities for improvement and growth. Through A/B testing, analytics, and UX research, I help businesses refine their digital platforms to maximize engagement and ROI.

From SEO improvements to conversion rate optimization (CRO), I develop digital strategies tailored to your audience’s needs. By continuously monitoring and refining your digital experience, I ensure that your website remains effective, competitive, and user-focused.

Skills & Abilities

  • User Behavior
  • Heatmap Analysis
  • A/B Testing
  • Conversion Rate

  • SEO & Site Performance

  • Data Analytics
  • Data-Driven Decision Making
  • Accessibility Compliance
  • Usability Enhancements

Work Experience

Lifeway Christian Resources

Implemented A/B testing strategies and data-driven UX enhancements to improve digital product engagement.

Mosaic Church (REACH Initiative)

Led a digital strategy overhaul for an extensive nonprofit campaign, optimizing engagement and visibility.

Why You Should Work With Me?

A well-optimized digital experience leads to higher conversions, increased engagement, and improved user satisfaction. By refining your website’s performance and strategy, I help businesses turn visitors into loyal customers.

Let’s Make Something Great!