Designing for People, Powered by Research

I specialize in UX research, design, and development, combining data-driven insights with intuitive design to create seamless, user-centered digital experiences that drive engagement and business success.

Picture of Bobbi Martin
Bobbi Martin
User Experience Strategist

By submitting my data I agree to be contacted

UX Research & User-Centered Design

Understanding user needs is at the core of every great digital experience. Through usability testing, user interviews, and journey mapping, I uncover valuable insights that drive intuitive, user-friendly designs. By combining research with strategic decision-making, I help businesses reduce friction, improve engagement, and create seamless customer experiences.

  • Usability Testing
  • User Interviews
  • Prototype Testing
  • A/B testing
  • Persona Develop
  • Journey Mapping
  • Surveys

Web Design & Development

A well-designed website is more than just aesthetics—it’s about functionality, accessibility, and user experience. I build end-to-end website solutions, from crafting engaging UI designs to developing robust platforms using HTML, CSS, WordPress, and Adobe Experience Manager. Whether for businesses or nonprofits, I create optimized, responsive, and user-friendly websites tailored to their audience.

  • Customer-Centric
  • User-Friendly

  • Responsive
  • Accessibility

  • WordPress
  • Custom Themes
  • Digital Solution

Digital Strategy & Experience Optimization

A great digital experience isn’t just about how it looks—it’s about how it performs. I analyze user behavior, A/B test design solutions, and implement research-driven optimizations to improve engagement and conversions. By leveraging analytics and UX research, I help businesses align their digital presence with strategic goals, ensuring their platforms deliver measurable success.

  • User Behavior
  • Data-Driven Insights
  • Analytics & Data Interpretation
  • Data Analytics
  • Data-Driven Solutions
  • SEO Best Practices

Project Management & Planning

Collaboration is key to delivering exceptional digital experiences. I work closely with cross-functional teams, stakeholders, and decision-makers to translate research findings into actionable strategies. By leading UX initiatives and facilitating data-driven decision-making, I ensure that every project stays aligned with business objectives while prioritizing the needs of the user

  • Project Coordination
  • Stakeholder Communication
  • Technical Documentation
  • Research into Action
  • Project Management & Planning

  • Fundraiser & Event Planning

Let’s Make Things Happen

Have a project in mind? Let’s collaborate to build user-friendly, research-backed digital experiences that drive results.

“Bobbi assisted our team with some difficult challenges, together we worked through defining solutions and establishing process standards around unprecedented conditions. It was great to partner with Bobbi and her team to overcome the hurdles, what seemed like an improbable achievement is now business as usual.”

Deb Kilpatrick

Project Manager II, Tyler Technologies

Picture of Bobbi Martin
Bobbi Martin
User Experience Strategist

By submitting my data I agree to be contacted