13+ years at Lifeway Christian Resources. Mixed-methods studies that went from request to exec shareout in days — and informed what actually shipped.
Every study here informed a production decision.
Three studies across comprehension research and systems-level persona work. All grounded in behavioral data, all connected to outcomes.
Three checkout designs. One key finding. Perceived ease and actual understanding are not the same thing — and the data made that impossible to ignore.
11 behavioral personas built on analytics, usability research, and journey mapping. Adopted organization-wide by product, marketing, and sales — not siloed in research.
Two banner designs. A 70-point gap in free-shipping clarity. The decision was straightforward — but the losing design had something worth keeping.
13+ years at Lifeway Christian Resources — starting in UX design and development, now leading end-to-end research programs. I've built the products I now research, which changes how I ask questions.
I manage the full research cycle: screeners, Jira-tracked plans, Figma coordination, and stakeholder shareouts. The work is practical, fast, and tied to decisions — not filed away.
These three are a sample. Reach out to talk through the work in more depth.
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