13+ years at Lifeway Christian Resources. Mixed-methods studies that went from request to exec shareout in days, and shaped what teams built next.
Every study here was built to inform a decision.
Four studies across mixed-methods discovery, comprehension research, and systems-level persona work. All grounded in evidence, all built around a decision.
Analytics said curriculum leaders were passive. A survey and interviews showed they were doing the most work of anyone, just off-platform, where analytics couldn't see it.
Three checkout designs. One key finding. Perceived ease and actual understanding are not the same thing — and the data made that impossible to ignore.
11 behavioral personas built on analytics, usability research, and journey mapping. Built to give product, marketing, and sales a shared understanding of customers — not siloed in research.
Two banner designs. A 70-point gap in free-shipping clarity. The decision was straightforward — but the losing design had something worth keeping.
13+ years at Lifeway Christian Resources — starting in UX design and development, now leading end-to-end research programs. I've built the products I now research, which changes how I ask questions.
I manage the full research cycle: screeners, Jira-tracked plans, Figma coordination, and stakeholder shareouts. The work is practical, fast, and tied to decisions — not filed away.
These three are a sample. Reach out to talk through the work in more depth.
Get in touch